1. What do Malaysia and Sweden have in common? Besides the obvious few household brands like IKEA, VOLVO, TETRA PAK, ELECTROLUX, what else would a Malaysian know about Sweden? Well, it definitely has a solid reputation for being an innovative country, through well-known inventions, the Noble Prize and multinational brands. Many countries, including Malaysia, view Sweden as a role-model in creating a competitive and innovative economy. But did you know that one of Malaysia’s drive to make the economy more innovative is the establishment of a special innovation unit (UNIK) within the Prime Minister’s Department, led by Datuk Kamal Jit Singh? The Sweden Embassy facilitated a visit by a UNIK-delegation to Sweden in January and a cooperation with the Swedish Agency for Innovation Systems (VINNOVA) is under way. Food for thought.
2. A string of exciting events are on the calendar.
1. Innovation Forum, 10 May
Venue: Pavilion KL
The key event during the Sweden Malaysia Innovation Days will be the innovation forum with distinguished Swedish and Malaysian speakers on innovation and creativity. The forum is co-organised between the Embassy and several Malaysian partners.
2. FEYST 2011 – Indie Youth Fest/Digital Delirium Xpo, 6-8 May
Venue: Pavilion KL
GO International Group has organised Indie Youth Fest (Pesta Remaja Indie) for the past three years and has brought 35 young Malaysians to participate at international festivals like NVISION in San Jose, USA 2008, DreamHack in Sweden 2009, ESWC in France 2010 and Shanghai World Expo in China last year. For the festival in 2011, the Embassy will be working closely with GO International to create a festival that has a particular Swedish touch to it. Swedish music producer will be holding several workshops during the festival and at least two Swedish bands amongst a team of Malaysian acts will participate in the event.
In connection with the FEYST Youth Festival, there will also be a digital expo featuring pro-gaming tournament, games, gadgets and digital content creation.
3. Visit by Malaysian journalists to Sweden
In order to create the right “buzz” for the Sweden Malaysia Innovation Days the Embassy currently putting together a programme for a few key Malaysian journalists to visit Sweden and introduce them to aspects of innovation in Swedish society. The visit will take place end of March.
4. Culinary Sweden – Sweden Malaysia Nobel Gala Dinner, 6 May
Venue: KL Hilton
The Innovation Days will be kick-started by a Swedish Malaysia Nobel Gala Dinner on 6 May at Hilton Hotel. The renowned Swedish Chef Michael Elfwing will prepare a gala dinner in the spirit of Nobel, with authentic menus. During the gala dinner Fredrik Härén will hold a speech on innovation and he will be joined by a high-level Malaysian speaker. There will also be entertainment from well-knowned Swedish and Malaysian artists, of course!
Wow! Sounds like fun! Now want to get involved? You can submit your application as a volunteer and be a part of our energetic team. Email firstname.lastname@example.org. Applications close 10 April 2011.