About Digital Youth Award
The Digital Youth Award (DYA) Program at the World Expo 2010 Shanghai is a unique project created to promote and strengthen youth cultural exchange, friendship and education via various forms of digital entertainment. Produced by The CPL and DreamHack, co-produced by Shanghai Eastern Digital Culture Center, the program received strong support from the Sweden Pavilion committee and Chinese authorities.
The program encompasses activities in two main digital categories – music creation, and digital sports with two exhibition categories in robotics science and interactive fitness. Heroes of Newerth has been chosen as the official international game title, in which the country qualifiers in digital sports will take place. Produced by S2 Games, HoN has been one of the most anticipated titles of the year. It is a DotA-like game set in their previous games Newerth’s universe.
Except from http://www.digitalyouthaward.net