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Visit GO.esc website for details. Team LZ will be at Pavilion to face challengers. Do YOU have what it takes? See you at Pavilion this weekend!

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MEDIA RELEASE

GO INTERNATIONAL GROUP FORGES PARTNERSHIP WITH DIGITAL YOUTH AWARD (DYA)

Partnership brings ‘Heroes of Newerth’ (HoN) Qualifiers to Malaysia, and Malaysian e-sports team to Sweden and the World Expo in China

Kuala Lumpur, 27 August 2010 – Go International Group Sdn Bhd has signed a deal with 3K Entertainment Pte Ltd to bring Digital Youth Award (DYA) Qualifier for digital sports category – international game title ‘Heroes of Newerth’ (HoN) to Malaysia.

Under the licensing agreement, Go International Group – the festival organiser of Indie Youth Fest (FEYST), which will be bringing an entourage of musicians to Shanghai this weekend to perform at the Malaysia Pavilion in Expo 2010 China; will organise an e-Sport tournament to qualify Team Malaysia to participate at Digital Youth Awards in the Sweden Pavilion in Shanghai from 14-18 October and DreamHack Winter in Sweden from 25-29 November.

Held in tandem with FEYST’s own Go International E-Sports Cup (GO.esc), the kick-off at popular cyber café FTZ Asia.net café in SS15 Subang Jaya this October offers amateur and pro-gamer PC-based tournaments. Official game titles will be announced in early September. Meanwhile, HoN enthusiasts can register online at http://www.goesc.net from this weekend 28th August 2010 for friendly practise matches. One victorious five person team will be sent on an all expenses paid youth cultural exchange program of Digital Youth Award (DYA) held in World Expo 2010 Shanghai in China from 15 – 18 October 2010 and compete at the DYA Global finals held from 25 – 28 November at Dreamhack Winter in Sweden. The total prize, comprising of game slots, flights, accommodation and transfers is worth approximately RM35,000.

Jasmine Low, Festival Director of FEYST added, “This partnership with Digital Youth Award is a fantastic opportunity for Malaysian youth; a cultural exchange program in the heart of the world’s largest expo to date. We encourage Malaysians to travel and participate in these international festival programs like DYA, because we believe the future economy is borderless. So it’s important to train and expose our young to the international arena.”

-Ends.

Media Inquiries:

Go International Group Sdn Bhd

Jasmine Low, Festival Director
Hp +6017 623 0288 | E: jasminelow@gointernationalgroup.com

Syuhada ‘Cece’ Adam, Project Consultant

Tel: +603 7727 0093 | E: cece@gointernationalgroup.com

FACTSHEET

Independent Youth Festival (FEYST10 Malaysia)

  • Indie Youth Fest (FEYST) 2010 is organised annually by Go International Group to provide a healthy and competitive platform for members of the local youth community to flaunt and exhibit their talent.
  • FEYST celebrates digital culture and Indie lifestyle.
  • Indie Youth Fest provides an arena where one “Team Malaysia” is selected to represent the nation at international festivals.
  • The festival focuses on activities, which are relevant to youth today; and such, is divided into two zones – Digital and Indie.
    • The Indie zone focuses on music, visual arts, comics, video games, and films and youth entrepreneurship.
    • The Digital Zone features a gadget and games expo (Digital Delirium Xpo), an e-Sports tournament (GO.esc // Dreamhack Malaysia Qualifiers) and blogger clinics.
  • Go international E-sport Cup (GO.esc) provides Malaysian pro-gamers the opportunity to participate at major international gaming events such as ESWC (Electronic Sports World Cup) in San Jose, USA 2008, Dreamhack Sweden Winter in 2009 and ESWC France 2010.
  • For more information you may visit the site www.indieyouthfest.com.

About Digital Youth Award (DYA)

The Digital Youth Award (DYA) Program at the World Expo 2010 Shanghai is a unique project created to promote and strengthen youth cultural exchange, friendship and education via various forms of digital entertainment. The program encompasses activities in two main digital categories – music creation, and digital sports with two exhibition categories in robotics science and interactive fitness. ‘Heroes of Newerth’ (HoN) has been chosen as the official international game title, in which the country qualifiers in e-sports will take place. The Digital Youth Award program is produced by 3K Entertainment Pte Ltd., a joint venture company between the CPL and DreamHack. More at www.digitalyouthaward.net.

About The CPL:

Founded in June 1997, the CPL is a pioneer in professional video game tournaments and over the course of twelve years hosted 60 international gaming events, sanctioned 600 international qualifiers and awarded over $3 million in cash prizes. The CPL set the standards for the entire industry and will once again offer the best e-sports experience to consumers worldwide. For more information go to www.thecpl.com.

About DreamHack: DreamHack is the world’s largest computer festival and holds the official world record as world’s largest LAN party in the Guinness Book of Records. During 2009 DreamHack reached over 200.000 unique visitors with its live activities around the World. DreamHack holds several festivals each year, BYOC Qualifiers and expos. The Spring Season ends with the Season Finals at DreamHack Summer and the Fall Season ends with DreamHack Winter. The major festivals take place during 4 days, 24-7. All of DreamHack’s festivals are alcohol and drug free and open to all ages. For more information go to www.dreamhack.se.

About Heroes of Newerth:

HoN, a session-based, multiplayer, Action-RPG, is heavily inspired by the popular Warcraft 3 mod, Defense of the Ancients (DotA), but with vast improvements in graphics and gameplay. In Heroes of Newerth, two teams of up to five players each take on the role of special Hero units. With the assistance of AI-controlled armies, each team sets out with the sole objective of destroying the other team’s base. The team-oriented design of HoN coupled with unprecedented in-game Voice-Over-IP controls and Clan Support allow for an incredibly deep, tactical team-based experience. Heroes of Newerth is available for the Windows, MAC and Linux platforms for $30.00 (USD). More information is available at http://www.heroesofnewerth.com.

About  S2 Games: The core S2 Games team is an experienced group of developers from diverse backgrounds, including film, fine art, computer science and business. Through this mix of skill and experience, a synergy is born creating a fresh perspective in game design. The mission of the S2 Games team is to create the next level of multiplayer gaming. With the creation of the K2™ Engine, they have the freedom to take online multiplayer games to heights not reached before. For more information, visit the company’s website at www.s2games.com.