1. What do Malaysia and Sweden have in common? Besides the obvious few household brands like IKEA, VOLVO, TETRA PAK, ELECTROLUX, what else would a Malaysian know about Sweden? Well, it definitely has a solid reputation for being an innovative country, through well-known inventions, the Noble Prize and multinational brands. Many countries, including Malaysia, view Sweden as a role-model in creating a competitive and innovative economy. But did you know that one of Malaysia’s drive to make the economy more innovative is the establishment of a special innovation unit (UNIK) within the Prime Minister’s Department, led by Datuk Kamal Jit Singh? The Sweden Embassy facilitated a visit by a UNIK-delegation to Sweden in January and a cooperation with the Swedish Agency for Innovation Systems (VINNOVA) is under way. Food for thought.

2. A string of exciting events are on the calendar.

1. Innovation Forum, 10 May

Venue: Pavilion KL

The key event during the Sweden Malaysia Innovation Days will be the innovation forum with distinguished Swedish and Malaysian speakers on innovation and creativity. The forum is co-organised between the Embassy and several Malaysian partners.

2. FEYST 2011 – Indie Youth Fest/Digital Delirium Xpo, 6-8 May

Venue: Pavilion KL

GO International Group has organised Indie Youth Fest (Pesta Remaja Indie) for the past three years and has brought 35 young Malaysians to participate at international festivals like NVISION in San Jose, USA 2008, DreamHack in Sweden 2009, ESWC in France 2010 and Shanghai World Expo in China last year. For the festival in 2011, the Embassy will be working closely with GO International to create a festival that has a particular Swedish touch to it. Swedish music producer will be holding several workshops during the festival and at least two Swedish bands amongst a team of Malaysian acts will participate in the event.

In connection with the FEYST Youth Festival, there will also be a digital expo featuring pro-gaming tournament, games, gadgets and digital content creation.

3. Visit by Malaysian journalists to Sweden

In order to create the right “buzz” for the Sweden Malaysia Innovation Days the Embassy currently putting together a programme for a few key Malaysian journalists to visit Sweden and introduce them to aspects of innovation in Swedish society. The visit will take place end of March.

4. Culinary Sweden – Sweden Malaysia Nobel Gala Dinner, 6 May

Venue: KL Hilton

The Innovation Days will be kick-started by a Swedish Malaysia Nobel Gala Dinner on 6 May at Hilton Hotel. The renowned Swedish Chef Michael Elfwing will prepare a gala dinner in the spirit of Nobel, with authentic menus. During the gala dinner Fredrik Härén will hold a speech on innovation and he will be joined by a high-level Malaysian speaker. There will also be entertainment from well-knowned Swedish and Malaysian artists, of course!

Wow! Sounds like fun! Now want to get involved? You can submit your application as a volunteer and be a part of our energetic team. Email hello@indieyouthfest.com. Applications close 10 April 2011.

Hey there folks! Now you can go shopping without money – at our monthly event, Doppelganger KL open mic gig & SwapMeet Bazaar. Just bring 10 items for free entry (otherwise RM10) and you will then receive Doppelganger dollars to ‘buy’ other products. Over 20 acts lined up, good old faces and new acts. We can’t wait to see you all there at Palate Palette!

Go International E-sports Cup, the e-sports gateway to international festivals headed to China & Singapore this year under ‘Digital Youth Award’ – a brand new youth cultural exchange and e-sports program held in Shanghai, China and Singapore in October / November 2010.

Team xTu (pictured left) were crowned the champions of new game Heroes of Newerth (HoN) to qualify for the Digital Youth Award. They flew by Air Asia X to Shanghai via Hangzhou and met with teams from USA and Germany. The youth cultural exchange went down in the colossal Shanghai World Expo, Sweden Pavillion in China – giving the young gamers a taste of digital life in one of the largest gaming centres in the world! Team xTu garnered an overall 4th place at the finals. Good on you, xTu!

Lights out with FEYST10

Posted: November 25, 2010 in Announcements

After a youthful week of non-stop games and music, FEYST10 prepare for 2011
Kuala Lumpur, 21 October 2010 – The three-year old Indie Youth Fest (FEYST10) returned this year with the intention to tickle adrenaline rushes and send youthful energy plummeting through Klang Valley. Over 250 video gamers, 400 musicians and 30 beatboxers took part in the fest whilst 5,000 youth attended the ten-day fete, which overflowed with activities from video gaming to music – the in betweens and overlays.

FEYST10 organisers Go International Group Sdn Bhd exerted a vibrant and inspiring festival for youth and emerging talents, hand in hand with sponsors Tourism Malaysia, Play Interactive, Niro Granite, Air Asia X and partner MOL.

FEYST10 kept to its promise of having a content-rich appeal from the Game BoyTM 8-bit chip tune clad opening party at Palate Palette Café to the last strum of guitars at the Doppelganger World Open Mic Open Stage at the entrance of Berjaya Times Square. Guitar Hero sets, drum sets, Game BoyTM DJs, bands, artistes, multi-player online gamers and beatboxers were thrown into the huge FEYST10 melting pot, emerging out as young, innovative talents and opening Kuala Lumpur’s eyes from 1 to 10 October 2010.

The activities were abuzz on social networking sites Facebook, Twitter and Friendster. Alongside the broad spectrum of music and digitalism, some of the best names in the indie film scene also contributed to the week-long festival. The influential Amir Muhammad, Ho Yuhang and Lorna Tee worked together at the FEYST Film Workshop and picked at the curious minds of youths who were looking to achieve the knowledge of the film industry and life behind the scenes.

The success of FEYST10 does not solely lie within the ten-day festival, but the ability and strive to bring young talents of Malaysia to the world beyond. E-sports cyber athletes challenged each other during the Go International E-sports Cup (GO.esc) with the latest massive multiplayer online role-playing game, Heroes of Newerth (HoN), and Left 4 Dead. The final round of HoN held at Friendster i-Café at Berjaya Times Square determined the winners, ‘xTu’, who embraced the opportunity of heading to the Swedish Pavilion at Expo 2010 Shanghai China from 14 – 18 October. xTu will also ready themselves for the upcoming Digital Youth Awards at Singapore this November.

Flourishing with nightly music affairs at various spots around Klang Valley, the FEYST10 music series opened up their platform for artistes ranging from funk to acoustic to world pop; what the two-day finale concert at Berjaya Times Square on the 9 and 10 October swiftly echoed. The eve of the Indie Youth Fest concert was celebrated at One Café; RockFeyst grazing the scopes of metalcore, post-rock, experimental and punk rock with newly rising bands such as Kyoto Protocol, Spritz!!! and A Ruthless Cleansing and more. The pure magic of the festival was the ability to reach out to not only a certain age; FEYST10 opened its doors to a large array of people from all appreciative ages, though the majority was without doubt a bold shade of youth.

FEYST10 was a way to challenge youths from all angles and during the mass of events a Beatbox Competition drew in the talented voiceboxes around Malaysia to compete for the first prize – a Play Interactive Hercules DJ Console. Shazet, an inventive beatboxer who has also won the Melbourne Beatbox Championship, walked away with the console in hand and pride as he held his winning medal close to his chest. Throughout the two final days at Berjaya Times Square, ground-breaking acts such as An Honest Mistake, One Buck Short, Beatburns and Free Deserters shared the main stage with a string of other inspiring talents such as Amirah Ali, 2StoreyHeart, Markiza & Peter Hassan Brown and poetry slammer, George Wielgus.

Shanghai, Sydney, France, Singapore, Sweden… What else does Go International Group have in store for the eager youths trying to find a space to break their ground? If you didn’t grab a chance to witness FEYST10 – you’ve missed out big time, but brace yourselves for more and look forward to another Indie Youth Fest in 2011. For updates, visit the festival’s website at http://www.indieyouthfest.com.

Don’t miss out this weekend as we bring you a non-stop lineup of the Klang Valley’s popular indie bands, singer songwriters and more! Video games tournaments e.g. Guitar Hero World Tour (using REAL drumsets) and L4D tournaments at Friendster icafe upstairs. Don’t miss out and do share your photos with us!

malay-mail clipping courtesy amirah ali

Oh gosh! Indie Youth Fest (FEYST10) Malaysia is back to blast again this year from 1-10 October 2010. This one-week festival will be filled with multiple activities spread all over Klang Valley, ending with a 2-day celebration at Berjaya Times Square on 9th & 10th October 2010.

Organised by marketing communication agency – Go International Group Sdn Bhd, FEYST10 will be an explosion of activities hugely relevant to youth nowadays – Digital and Indie. The festival will bring out the best souls in gaming, music & film workshops, Beatbox and E-sports competitions, finalizing with the FEYST10 concert in conjunction with gadgets and games fair, Digital Delirium Xpo.

The festival has propelled over 35 youth to festivals around the world so far; sending artists such as One Buck Short, Liyana Fizi, Zalila Lee, Izzy Mohd, Ady Suwardy and Ariff AB to perform a Merdeka Show at the Malaysia Pavilion in World Expo 2010 Shanghai. Next month, five cyber athletes competing in Heroes of Newerth, a real-time strategy game will participate at the Digital Youth Awards in Sweden Pavilion, World Expo.

For the full calendar of activities, visit http://www.indieyouthfest.com.

Local Artistes Transcend Boundaries at World Expo

Visitors Fascinated by Indie Musicians’ Performance at the Malaysian Pavilion

Kuala Lumpur, 13 September 2010 – A group of Malaysian independent artistes were brought to Shanghai, China to perform at the Malaysian Pavilion recently. The group, which consisted of singer-songwriters Ady Suwardy, Ariff AB, Izzy Mohd, Liyana Fizi and Zalila Lee, were accompanied by punk-rock group, One Buck Short who were both surprised and happy with the reception they received during their one day performance on 31 August 2010 as part of the Indie Youth Fest 2010 World Tour (FEYST10).

Being the youngest in the entourage at 19 years old, Ariff AB opened the show for the public right after the Cultural Dance show by the Tourism Malaysia troupe. “I felt really nervous but gave it all that I’ve got and more. It was really great seeing all these different people from different backgrounds and culture enjoying the show,” he said.

His sentiment is echoed by the rest of the independent musicians company, especially by Liyana who said, “I was pleasantly surprised to discover that music transcends all languages, cultures, and ethnicities as the feedback was good (although) I needed an interpreter with me to introduce my songs.”

Meanwhile, the crowd sang along with Ady Suwardy with his rendition of popular Mandarin song ‘Xin Bu Liao Qing’ but the crowd was already smitten with him from his sound check. He still can’t get over the feistiness of the crowd that are unlike Malaysian audience.

Izzy Mohd, on the other hand, was surprised that she already has a steady stream of fans from Hong Kong and Taiwan, thanks to the internet. “I cannot even pronounce her surname but Izzy has a very soulful, melodious voice. I feel very lucky to be able to see her perform live,” say a Hong Kong fan who wishes not to be named.

In the meantime, One Buck Short was completely unprepared for their segment; having to play acoustically due to a technical glitch at the pavilion. Nonetheless, the boys marched on and performed a great albeit subdued versions of their popular songs. They even managed to garner new fans during their fast and peppy performance.

It was certainly a successful venture for the independent artistes despite the lowest amount of visitors to the Expo 2010 Shanghai China at 125,000. Aside from the crowd at the Malaysian Pavilion, the artistes also had audience standing in line at nearby pavilions as well as those relaxing nearby.

Some visitors were quite unhappy though when told that the artistes were only performing for one day. However, they were placated with the FEYST10 compilation album giveaway. The album features one song from each of the artistes who performed at the Malaysian Pavilion. According to Izzy Mohd, she “felt so great to be given the opportunity to represent Malaysia and perform at the World Expo.”

FEYST10 World Tour Shanghai was accompanied by indie filmmakers, Ikanpaos Collective, who documented the journey. The tour was organised by Go International Group Sdn Bhd, supported by Tourism Malaysia and sponsored by AirAsia X.

Indie Youth Fest will continue from 1 – 10 October at selected venues in Klang Valley featuring a music and film workshop, tonnes of music gigs and concerts, a beatbox challenge, mass blogger review competition, e-sports tournament and more with its finale youth carnival at Berjaya Times Square on 9 – 10 October 2010. Towards the end of October, winners of massive multiplayer online role-playing game Heroes of Newerth will have the privilege of representing their country at the Swedish Pavilion at the World Expo. They will then move on with cyber athletes of other games to the world’s largest digital festival, DreamHack, in Jönköping, Sweden in November this year.


Media Inquiries:

Jasmine Low, jasminelow@gointernationalgroup.com

Syuhada ‘Cece’ Adam, cece@gointernationalgroup.com